The Influence Of Green Leadership And Green Culture On Pro-Environmental Behavior And Sustainable Performance
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Abstract
This study aims to analyze the influence of green transformational leadership and green culture on pro-environmental behavior and its implications on sustainable performance in Micro, Small, and Medium Enterprises (MSMEs) in the livestock sector in Margokaton Village. The research uses a quantitative approach with a survey method. Primary data was collected through a Likert 1-5 scale questionnaire which was distributed to all MSME employees in the livestock sector as many as 151 respondents, so this study used census techniques. The variables studied included green transformational leadership, green culture, pro-environmental behavior, and sustainable performance. Data analysis was conducted using AMOS-based Structural Equation Modeling (SEM) to examine the direct and indirect relationships between variables and the mediating role of pro-environmental behavior.
The results of the study show that green transformational leadership has a positive and significant effect on pro-environmental behavior, green culture also has a positive and significant effect on pro-environmental behavior, and pro-environmental behavior has a positive and significant effect on the sustainable performance of MSMEs in the livestock sector. These findings indicate that pro-environmental behavior plays a strategic role as a mechanism that links green leadership practices and culture with the achievement of sustainable performance that includes economic, social, and environmental aspects
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